Why multiplatform players are more likely to embrace advertising

As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market. One particular category that stands out are the 多平台的玩家 who exhibit a higher receptivity to advertisements than mobile-centric players. But why is this the case, and how can brands leverage it to their advantage?
 

了解多平台玩家

In a recent study by 动视暴雪传媒 called '我们玩游戏的多种方式:游戏玩家的新视角', 6 distinct player segments were analysed and broken equally into two categories: mobile-centric players and 多平台的玩家. Multi-platform players are a unique group of individuals who are deeply immersed in the gaming ecosystem and engage with gaming across multiple touchpoints, 包括移动, PC, 和控制台. 他们更倾向于将自己定位为“玩家”。, 将游戏视为一种主要的娱乐方式, 并从中提取更多的个人价值.

Interestingly, these players are usually more open to advertisements. This openness can be attributed to their diverse gaming behaviours and motivations, which provide unique opportunities for brands to connect with them on a deeper level.
 

的投入 & 新媒体消费者

 在研究多平台玩家群体时, two segments stand out: 'The Devoted' and 'New Media Consumers'.

“忠诚”，谁化妆.5%的玩家, strongly identify as “gamers” and exhibit a high positive sentiment towards advertising within game experiences. This positive attitude isn't incidental; it's significantly influenced by their 对游戏的深度投入 以及他们的玩家身份. 

On the other hand, 'New Media Consumers' represent a different angle. 这些球员- 12人.7%的玩家拥有不同的娱乐品味. Although they hold an equally positive view of ads as Devoted players, 如果在影响者领域不是这样的话, The Devoted consider themselves closer to gaming and are more likely to deem some personal connection to brands interacting in the space. 相反, The New Media Consumers are lovers of the latest and greatest in gaming, 被主流和新事物所吸引. 因此，他们喜欢品牌向他们展示dsn彩乐园网址的产品. This suggests that brands should consider different approaches to engage these groups more effectively by choosing formats that add to the gaming experience such as 奖励的视频，以及交互式格式，如 可演奏的.
 

玩家身份的影响

A key factor that influences the receptivity of 多平台的玩家 towards advertisements is their strong identification as a “gamer.” This identity not only signifies their deep engagement with gaming but also impacts their attitude towards in-game advertising. They're more likely to view ads as an integral part of the gaming experience. This is a chance for advertisers to reach audiences with high-quality creative when players are both expecting it - and in the case of rewarded ads - looking forward to it.
 

广告时机的影响

The way players react to the timing of ads can vary significantly across different segments. For some, ads that interrupt their gameplay can be seen as a major annoyance. 然而, 多平台的玩家, 尤其是“新媒体消费者”,较少受到此类广告的干扰. This suggests that they are more accepting of ads as part of their gaming experience, providing an opportunity for brands to connect with them effectively.
 

针对多平台玩家的战略广告

The behaviours of 多平台的玩家 on mobile underscore a significant opportunity for brands. 这种环境下, where players are both numerous and varied in their tastes and habits, presents a fertile ground for advertising strategies that seek not just visibility but genuine engagement. Understanding and leveraging the nuanced receptivity of 多平台的玩家, 尤其是在手机游戏中, 使品牌能够达到更广泛的范围, 更易接受的受众, thus elevating the potential for meaningful interactions. 

If you want to reach 多平台的玩家 - gamers - you’ll find 52% of them playing mobile games daily, 91%的人每周至少玩一次游戏. As the gaming landscape continues to adapt to diverse audiences, recognising and tapping into the distinctive openness of 多平台的玩家 becomes not just a strategy but a necessity for brands aiming to leave a lasting impression in this vibrant entertainment ecosystem.